雪山啤酒LOGO
  • 雪山啤酒(BUSCH)為美國原裝進口之高品質啤酒,釀造過程中添加玉米,以增加啤酒醇熟度,入喉平順 卻不失飽滿,口感微甘暢快,清新活力及戶外休閒的形象,取得年輕世代消費者共鳴,在市場掀起一股 雪山「瘋」潮。As beer brand of high quality imported from America with original package, BUSCH adds corn during brewing to increase the degree of mature. When first drinking, it tastes smooth without losing the mellow and full flavor. It is slightly delectable and very refreshing. The brand image that is fresh, vital, and outdoor leisure evokes resonance from young generation consumers and it drives a "BUSCH" craze in the market.
  • 雪山啤酒誕生

    1955年 雪山啤酒誕生

    美國禁酒令解除後,雪山第一款啤酒"Busch Bavarian Beer"問市。

    Busch is Born, 1955

    Busch Bavarian Beer is the first beer introduced by Anheuser-Busch after prohibition.
    雪山瓶裝上市

    1959年 雪山瓶裝上市

    1959年瓶裝雪山啤酒正式於美國上市,易開瓶蓋設計,讓消費者隨時都能享受冰涼暢快的雪山啤酒。

    Busch in a Bottle, 1959

    The first Busch Beer bottle is introduced featuring a tabbed cap for easier opening.
    1970年雪山品牌商標更新

    1970年 雪山品牌商標更新

    1970年,雪山啤酒將代表美國啤酒製造商-安海斯布希家族的英文字母A及老鷹納入雪山商標,以家族名譽,象徵最高品質的雪山啤酒。

    An Iconic Update, 1970

    The Busch Beer emblem is updated to include Anheuser-Busch's iconic A and Eagle symbol.
    1980年雪山品牌商標更新

    1980年 雪山品牌商標第二次更新

    持續保留英文字母A和老鷹商標,簡單的設計,訴說了下個世紀的雪山啤酒,將持續帶給消費者最高品質的享受。

    An Iconic Update (Part II), 1980

    With the A and Eagle in place, Busch introduces the simple design that defines the next generation of Busch Beer.
    雪山啤酒正式引進台灣

    1991年 雪山啤酒正式引進台灣

    1991年,美國原裝進口高品質的雪山啤酒正式與台灣消費者見面。

    Busch Beer in Taiwan, 1991

    In 1991, Busch beer was introduced to Taiwan market.
    雪山啤酒50週年紀念

    2005年 雪山啤酒50週年紀念

    2005年,雪山為慶祝品牌50週年紀念,於美國地區推出50週年限量復刻版啤酒。

    The Golden Celebration, 2005

    Fifty years after its birth, Busch Beer celebrates with limited edition throwback cans and bottles.
    2011年 雪山「瘋」潮

    2011年 雪山「瘋」潮

    雪山啤酒清新活力及戶外休閒的形象,取得年輕世代消費者共鳴,在市場掀起一股雪山「瘋」潮。

    "BUSCH" craze, 2011

    The brand image of Busch is fresh, vital, and outdoor leisure evokes resonance from young generation consumers and it drives a "BUSCH" craze in the market.
    Original Busch Can

    回顧與展望

    熱銷超過50年的雪山啤酒,品質及口感皆深受消費者肯定。

    Here and Now

    The current look of a job well done.
    2014雪山啤酒

    美國原裝 新潮亮相

    雪山啤酒(Busch)以其經典的清新活力形象風行美國近60年,2014年正式以全新包裝於台灣上市。雪山啤酒從未因時間而改變,其品質如同高山上清冽的空氣一般,始終帶給消費者清新爽口的感受。

    Product of U.S.A. New look released

    Busch Beer is known as a fresh, vital and outdoor brand, and has been made the "Busch Craze" within the young generation in the United States for over 60 years. In 2014, Busch Beer launched its new package in Taiwan market. However, as a beer brand of high quality imported from the States, Busch Beer will always bring smooth taste and refreshing feeling to the customers as usual.
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